BlackBerry New

Cara Cepat Hamil - Research in Motion (RIM) got surprised when XL Axiata requested that the BlackBerry tariff might diecer USD 5000 per day. But who would have thought, such a business model that proved a huge success in Indonesia and now began to glance many other countries in the world.

BlackBerry when I first designed by a Canadian company that 10 years ago is intended to serve the corporate business. BlackBerry is not only a mobile phone such as Nokia which can be purchased free and loaded with whatever phone card.

Its use is limited to non-retail segment finally make the BlackBerry a business in Indonesia still not developed. It was very difficult for operators in Indonesia to market its solutions when the handset is the first time entered in Indonesia late 2004.

But that was before. Since the operators urged RIM to be used for prepaid number since 2007, and in particular can diecer daily rate, not dinyana use of BlackBerry in Indonesia for a sharp shot. Even had time to penetrate the growth of 500%.

"I used RIM's got surprised when we apply to have the BlackBerry service could be prepaid with a daily tariff of Rp 5000 per day. But now, RIM has finally smiled wide view of this success," recalls Joy Wahyudi, Director of Commerce XL, on the sidelines of the Wireless Enterprise Symposium 2010 event, Orlando, Florida, USA, April 27 to 29.

Thanks to this paradigm shift, which was difficult to BlackBerry subscribers exceeds the number of 10 thousand users in Indonesia, has been used for more than a million people since the BlackBerry service more affordable than the general population rates and increasing the number of handset choices available.


Indeed Unique Indonesian Community

Indonesian society is unique. Many were able to purchase an expensive handset, but little objection to issuing pulses with large numbers. BlackBerry prepaid packaged with the product name XL BB XL One was eventually assessed as an appropriate solution.

"Innovation BB One with rate of $ 5000 per day is the first in the world, and finally now been followed by many operators in Indonesia, even outside the country too," Joy said, without mentioning the names of the operator or carrier in question.

XL with market leading innovation has now BlackBerrry in Indonesia with a total of more than 335 thousand subscribers. To serve the fast-growing customers, operators are affiliated with this Axiata group continues to strengthen its service quality by increasing international bandwidth.

Currently XL provides two optical fiber access to international bandwidth to servers RIM BlackBerry in Canada by pipeline capacity is 260 MB. The largest amount of bandwidth capacity compared to five other BlackBerry service providers in Indonesia.


XL No Main-Main

According to Joy, XL also did not play in serving the customer. So far, XL said he already has 24 Xperience Land as the center of the BlackBerry customer service first and grandest in Indonesia.

Besides functioned as the center-sales service or after sales service, Land Xperience partially constructed along with several partners developed a means for prospective customers to try the latest BlackBerry handsets.

These operators also have the XL Mall, special applications for BlackBerry in Indonesia's first artificial Better-B which is also the nation's children's work. In the eyes of RIM, Better-B, led by Kemal Arsjad was assessed have a very high value so it can be a BlackBerry Alliance Member.

Budi Harjono, Head of Mobile Data Services XL, confessed optimist with a variety of innovations and services provided it will be able to boost the BlackBerry subscriber growth at least to 500 thousand at the end of the year with total revenue target of Rp 500 billion.